A new shape. A real revolution. Once again beyond all stereotypes. Full ahead, even in the most advanced country in the world. In 1965, in America, when pop art was all the rage, Brionvega exhibited its radio receiver rr127, a product that once again left behind the usual shapes. Brionvega had its say in its own way. Without shouting. Just by showing itself.

Radio receiver rr127 arose out of Marco Zanuso’s genius; Zanuso fathered several Brionvega products, whilst inventing innovative shapes, beyond the borders of imagination, unmatched in his capacity to integrate design and technology.

A CHOICE OF DISTINCTION
Whilst art engaged with consumerist society, Brionvega design embraced the concept that “Less is more”, distinguishing itself for its uniqueness and peculiarity with a refined and linear product, which played with the pop world. And there was the game. It, the radio receiver rr127, stands there, unmoved and monolithic. It needs to be discovered, in the confusion of signs and symbols. "I’m a radio. And I’m also speaking about you."

A radio which is worth twice. It can stand or lay down: two different radios. Pick up yours! Dual frequency graphics; its lettering is inspired by the first American car radios. Retractable buttons. In 1965 they were something of a novelty, with their discrete shape. Easy to press, nice to look at.

Its typical parallelepiped shape and its source and target markets promptly suggested to art collectors a new name for the rr127 radio receiver. They called it the “Brionvega skyscraper”.

Today radio receiver rr227 gathers new functions and becomes the core of a modular sound system, which can also be connected with a MP3/WMA reader, a computer or another peripheral unit, through a Mini SD or a USB input. A system open to the signs and signals of our times.

Radio receiver rr227 plays with the quality of contents and the originality of shapes. Horizontal or vertical position? A choice has to be made. When it lies down, it invites you to an Italian-style relax, to contemplate sounds, to live slowly. When it stands up, it invites you to strive towards ever-higher goals. For people who want to be the centre of the world, even in confined spaces. Touching the sky with an aerial.